Malls: a past icon - A Vision of Europe

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MALLS:
AN ICON OF THE PAST                  IPERMERCATI: UN'ICONA DEL PASSATO

20th century: MALLS BEING INVENTED                                        XX SECOLO: NASCONO GLI IPERMERCATI
20th century: MALLS BEING BUILT                                 XX SECOLO: SI COSTRUISCONO GLI IPERMERCATI

21th century: MALLS BEING DEMOLISHED                   XXI SECOLO: SI DEMOLISCONO GLI IPERMERCATI


From failing shopping centers to great neighborhoods.

The death of a mall does not have to be bad news. Careful redevelopment can be the recipe for an economic rebound.
(2001, Greyfields into Goldfields, Congress for the New Urbanism & PricewaterhouseCoopers)

Malls: Death of an American icon
The shopping mall is headed the way of the drive-in movie and the eight-track. What's replacing it? (2003, CNN/Money)

Trend could spell trouble for malls

The American mall, with its department store anchors, culinarily challenged food courts, concrete shells and native denizen, "the mall rat", is becoming an endangered species (2007, Herald Tribune)

Mall failure is a growing trend in the U.S.
Price Waterhouse Coopers conservatively estimates that there are as many as 140 regional malls that are already greyfields with another 200 to 250 such malls approaching greyfield status. Together, these two categories represent 18% of all regional malls nationally. (2007, John Norquist, Congress of New Urbanism)

Retrofitting Suburbia

"Last year was the first in half a century that a new indoor mall didn't open somewhere in the country - a precipitous decline since the mid-1990’s when they rose at a rate of 140 a year". (2008, Retrofitting Suburbia, by Ellen Dunham-Jones, CNU board member)

Is The Mall Dead?
With lighter wallets and heavier burdens, Americans are rethinking their conspicuous consumption. (2008, Newsweek)

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MALL RETROFITTING: HOW TO DO IT

TRASFORMARE IPERMERCATI IN VERI
CENTRI DI QUARTIERE: COME FARE

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BELMAR - LAKEWOOD - CO, USA

VILLA ITALIA MALL 1966
500000 m² total surface
140000 m² retail surface
n.72 shops and stores
1 Cinema

BELMAR VILLAGE 2003
307000 m² total surface
n.23 urban blocks
111500 m² retail surface
n.175 shops and stores
84000 m² offices
9000 m2 public space
1300 apartments
Project Team: Elkus Manfredi Architects, Continuum, Civitas Design

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CINDERELLA - ENGLEWOOD - CO, USA

CINDERELLA CITY MALL 1968
139000 m² total surface
18180 m² retail surface
n.142 shops and stores
n.7000 parkings

ENGLEWOOD CITY CENTER 2000
139000 m² total surface
35000 m² retail surface
27000 m² offices
n.450 apartmemts
n.58 shops and stores
Urban Center, bookshop
Project Team: Calthorpe Associates, Miller Weingarten

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MIZNER PARK - BOCA RATON - FL, USA

BOCA RATON MALL 1974
118000 m² total surface
10000 m² retail surface
n.1 cinema, n.1 rmarket, n.1 car seller
35 retails and stores

MIZNER PARK- 2000
118000 m² total surface
22000 m² retail surface
10000 m² offices
n.272 apartments, n.45 shops, n.9 restaurants
1 Museum, 1 Cinema, 1 theatre
Project Team: Cooper Carry, Haynes Whaley

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MASHPEE COMMONS - CAPE COD - MA, USA

MASHPEE SHOPPING CENTER MALL 1960
565000 m² total surface
6300 m² retail surface
n.1 bank, 1 restaurant,
n.1 supermarket, 21 shops

MASHPEE COMMONS TOWN-CENTER
565000 m² total surface
25800 m² retail surface
8000 m² offices
n.100 residential units (n.400 in 2012)
n.100 shops and stores
n.1 town hall building, n.1 sacred building
Project Team: Duany Plater-Zyberk - Keller Moore Architects

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COTTONWOOD - HOLLADAY - UT, USA

COTTONWOOD MALL 1962
212000 m² total surface
46500 m² retail surface
n. 60 shops and stores
n.1 supermarket,
n.1 car seller

COTTONWOOD NEW NEIGHBOURHOOD 2006 - 2011
232000 m² total surface
70000 m² retail surface
10000 m² offices
600 residential units
4000 parking
70000 m² greem public realm
1 museum, 1 book shop, 1 theatre
Project Team: Duany Plater-Zyberk

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TRUE PROGRESS IS BUILDING AN
ACCESSIBLE ECO-COMPACT-CITY

TRUE PROGRESS IS DEMOLISHING MALLS

IL VERO PROGRESSO E' COSTRUIRE UNA
ECO-CITTA' COMPATTA E ACCESSIBILE

IL VERO PROGRESSO E' DEMOLIRE
I CENTRI COMMERCIALI

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THE PATTERN OF THE EUROPEAN TRADITIONAL MIXED-USE URBAN NEIGHBOURHOOD

LO SCHEMA DEL QUARTIERE URBANO INTEGRATO EUROPEO TRADIZIONALE


THE URBAN RETAIL TYPOLOGIES IN THE EUROPEAN TRADITIONAL CITY AGAINST SUBURBAN MALL

IL COMMERCIO DIFFUSO DELLA CITTA' TRADIZIONALE EUROPEA CONTRO GLI IPERMERCATI

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THE PATTERN OF THE NEW
URBANISM NEIGHBOURHOOD



LO SCHEMA DEL QUARTIERE URBANO
DEL NEW URBANISM

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LOW RISE-HIGH DENSITY !


Promoting Sustainable Developments through the
Construction of Livable Communities


Promuovere lo Sviluppo attraverso la Costruzione di
Quartieri più Belli, più Efficienti, più Sicuri

 
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